Case Study For Vincent Optical
Vincent Optical provides multiple services and products for eye care. Services include full eye exams and one hour spectacle and contact lens pick-up. Products include contact lenses, frames, lenses and sunglasses. They have one of the largest selections of designer frames in the region.
The client already had a website, but they wanted a brand new look with improved quality graphics, pictures and content. The site also needed some interactivity to provide their customers with a simple online ordering process. Additionally, they wanted to be able to log into an administrative area so that they could take care of updating the website content on their own.
We started this project by visiting with the client at their store. We went through an interview process, took pictures of the facilities and made various notes. By the time we left, we had a very clear understanding of what Vincent Optical was all about. We then began the process of putting together a plan for this project.
The client provided us with the graphic files for their logo. For the website we used those same colours. The design width was chosen so that it would be as wide as possible, but still show up properly for as many website visitors as possible.
Most of the text was already created and only some minor changes were applied. We used a combination of on-site pictures, as well as some stock photography to add images to the website.
We created two separate interactive forms, which allow the client’s customers to re-order contact lenses online, and to also order an eye exam.
The client was provided with the capability to log into an administrative area of the website where they are able to make changes to the content of the site as much as they want. Additionally they were provided with an SEO (search engine optimization) package which allows them to tweak the content of every page and ensure that it is optimized as much as possible for increased search engine rankings. The website was also created as a fully responsive site, which means that it can be viewed on any device and still display properly and in a readable format. This includes anything from small mobile phone screens to super large desktop monitors.
Gunther Kramer from Gecko Websites took the time to listen, ask questions and fully understand what I wanted. The end result is a beautiful website which I can manage on my own, and which provides a way for my customers to make simple orders and bookings online. Thank you!