Digital Marketing Workshop


Date Saturday, September 21st, 2019
Registration 7:30 am
Workshop 8:00 am till 11:00 am
Place Courtyard by Marriott
3rd Floor
50 Benjamin Road
Waterloo, Ontario, N2V 2J9

This three-hour workshop is an interactive event, where you will participate in various activities. Worksheets will be provided to aid in the creation of a strategic game plan for yourself and/or your business.


Find out how digital marketing can play a role in your business, including the tactics involved, the types of content you can create, and the results digital marketing can provide. Digital marketing means connecting with your audience in the right place at the right time. Some of the topics which will be covered include:

  1. Introduction to Digital Marketing
    • Traditional Marketing and Digital Marketing
    • Types of Digital Marketing
  2. Developing Your Strategy
    • Understanding Industries and Interests
    • Target Markets
  3. The Role of Digital Marketing
    • Education, Subscribers, Sales
    • Creating Brand Awareness
  4. Content Creation
    • Understanding Various Content Types
    • Effective Implementation
  5. Realistic Result Expectations
    • Investing Your Time, Money and Effort
    • Progress Evaluation and Redirection
  6. Determining the Scale of Your Project
    • Setting Your Digital Marketing Budget
    • Do it Yourself Versus Hiring a Professional

You will learn about using various digital marketing tools in the following five main categories:

  • Website Marketing
  • Blog Marketing
  • Social Media Marketing
  • Newsletter Marketing
  • Video Marketing


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