Website Marketing Workshop


Date Saturday, September 21st, 2019
Registration 12:30 pm
Workshop 1:00 pm till 4:00 pm
Place Courtyard by Marriott
3rd Floor
50 Benjamin Road
Waterloo, Ontario, N2V 2J9

This three-hour workshop is an interactive event, where you will participate in various activities. Worksheets will be provided to aid in the creation of a strategic game plan for yourself and/or your business.


  1. Assessing Your Website Needs
    • Understanding Your Target Market
    • Examining Your Competition
  2. Website Functionality
    • Features Your Visitors Will Expect
    • Practical Features to Simplify Business Processes
  3. Website Content
    • Establishing Your Message
    • Exploring Various Content Ideas
  4. Website Design, Build and Management
    • Content Management Systems (CMS)
    • Do It Yourself or Hire a Professional
  5. Search Engine Optimization
    • Understanding What Search Engines Look For
    • How to Optimize Your Website
  6. Marketing Your Website
    • Review Marketing Strategies
    • Using Analytics to Your Advantage


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