Video Marketing Workshop



Date Saturday, October 19th, 2019
Registration 5:30 pm
Workshop 6:00 pm till 9:00 pm
Place Courtyard by Marriott
3rd Floor
50 Benjamin Road
Waterloo, Ontario, N2V 2J9

This three-hour workshop is an interactive event, where you will participate in various activities. Worksheets will be provided to aid in the creation of a strategic game plan for yourself and/or your business.


  1. Target Audience
    • Understanding Attention Spans
    • Transcriptions
  2. Goal Setting
    • Evaluating Various Video Platforms
    • Subscribers, Views, etc.
  3. Creating a Budget
    • Buying Equipment
    • Hiring Professionals
  4. Types of Video Marketing
    • Understanding Different Types of Video Marketing
    • Displaying Your Videos
  5. Content and Scripts
    • Staging for Audio and Video Quality
    • Creating a Script
  6. Post Processing
    • Post Editing Tools
    • Preparing Videos for Online Access


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