Social Media Marketing Workshop


Date Saturday, October 19th, 2019
Registration 7:30 am
Workshop 8:00 am till 11:00 am
Place Courtyard by Marriott
3rd Floor
50 Benjamin Road
Waterloo, Ontario, N2V 2J9

This three-hour workshop is an interactive event, where you will participate in various activities. Worksheets will be provided to aid in the creation of a strategic game plan for yourself and/or your business.


  1. Creating Social Media Marketing Goals
    • SMART Goals
    • Knowing Your Limitations
  2. Social Media Platform Demographics
    • Which Platforms Attract Which People
    • Researching Your Competition
  3. Profile Creation and Improvements
    • Optimizing Each Account
    • Mixing Personal and Business
  4. Posting Regularly
    • Creating a Content Calendar
    • Applying Different Types of Content
  5. Advertising on Social Media
    • Understanding and Creating Personas
    • Targeting Various Demographics
  6. Test and Evaluate Your Strategies
    • Tracking Analytics
    • Creating Follow-up Strategies


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