Newsletter Marketing Workshop


Date Saturday, October 19th, 2019
Registration 12:30 pm
Workshop 1:00 pm till 4:00 pm
Place Courtyard by Marriott
3rd Floor
50 Benjamin Road
Waterloo, Ontario, N2V 2J9

This three-hour workshop is an interactive event, where you will participate in various activities. Worksheets will be provided to aid in the creation of a strategic game plan for yourself and/or your business.


  1. Setting Measurable Goals
    • Subscribers, Open Rates and Click Through Ratios
    • Engaging Calls to Action
  2. Tools and Resources
    • Software (i.e. MailChimp, Constant Contact, etc.)
    • Using Analytical Software
  3. Relevant and Relatable Content
    • Ratio of Information to Sales
    • Attention-Getting Headlines and Pictures
  4. Legal Aspects to Consider
    • CAN Spam Act
    • GDPR
  5. Scheduling
    • Creating a Content Calendar
    • Pre-Planning Content
  6. Integration
    • Working with Your Website
    • Marketing with Social Media


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