Blog Marketing Workshop


Date Saturday, September 21st, 2019
Registration 5:30 pm
Workshop 6:00 pm till 9:00 pm
Place Courtyard by Marriott
3rd Floor
50 Benjamin Road
Waterloo, Ontario, N2V 2J9

This three-hour workshop is an interactive event, where you will participate in various activities. Worksheets will be provided to aid in the creation of a strategic game plan for yourself and/or your business.


  1. Setting Blog Objectives
    • Understanding Your Target Market
    • Creating Goals
  2. Technical Aspects to Consider
    • Word Count
    • Photography and Videography
  3. Keyword Research
    • Balancing Popularity and Competitiveness
    • Using Software Tools
  4. Creative Content Creation
    • Writing Styles
    • Writing for Your Readers, Not Yourself
  5. Search Engine Optimization
    • Software Tools
    • Google Snippets
  6. Marketing Your Articles
    • Social Media
    • Online Ads


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