The Importance of Domain Names
It All Starts with Your Domain Name
Your domain name is your website address. It defines who you are and what you do. It’s the first impression the public gets about you. You want to ensure that your domain name also matches the rest of your branding strategy. Optimally your company name and your domain name should be the same. Even if your first choice isn’t available, there are always alternatives that can have subtle changes.
We’re all familiar with the .com extension that so many websites have. You also know that there are others, such as .net, .org, country abbreviations and more. There are literally hundreds of different extensions available, and more are being created all the time. Picking the correct extension is also important, as it becomes part of your online identity and branding. We provide all the different extensions that are out there.
How to Choose Your Domain Name
Choosing the Right Domain Name
Choosing domain names and extensions that you like can be a difficult process. We can help you. Once we have a clear understanding of who you are, what you do, who your target market is, as well as your industry, we get to work. We conduct market research, examine your industry and competition. We also take a look at your current corporate identity so that we can create a list of excellent domain name options for you to choose from.
There’s no need to just choose a single domain name either. Many organizations own multiple domain names to help expose them to a larger audience. We can aid you here as well in creating a marketing strategy that takes multiple domain names into account. Whether they all point to a single website or are used as microsatellite sites, the options are endless.