Effective Branding

Branding with Gecko Websites

Corporate Identity

Branding your company is to create a corporate identity which is easily recognizable and represents who you are. It’s important to keep your branding consistent across all your various marketing platforms. It includes many things such as colours, fonts, slogans, phrases, icons, symbols, pictures, layouts, and more.

While branding consistency is very important, it’s wise to recognize when it needs to be modified or even completely redone.

Many large and well-known organizations have gone through multiple branding changes over the years.

Whether you need to have your brand created for the first time, or you are looking to modernize your current image, we can help you work through all the various aspects that need to be considered.

Branding Decisions

Logo Design - Gecko Websites

Logo Design

If you’re creating a new company, you will need to put a lot of thought into the company’s name. You will need to confirm that there aren’t any other companies nearby with the same name. It’s also a good idea to create a name for which you can acquire an appropriate domain name, which can be challenging. The name shouldn’t be too long. It should be easy to pronounce. It should be easy to spell.

When you are deciding on a logo or icon to represent your company, you will want to consider what colours to use.

Your logo should also be easily recognizable from a distance and be printable on a wide variety of surfaces. The colours used should make your company name and logo stick out, regardless of the type or colour of background they are printed on.

We guide you through the process of creating, modernizing, or redoing your branding. We take a lot of items into consideration to ensure your branding represents your company in a positive manner. Don’t go it alone and risk overseeing an important detail that will cost you later on. Have it done right the first time!

Branding by Gecko Websites

Gecko Websites

Let us know how we can help you!


Gecko Websites
240 - 55 Northfield Drive East
Waterloo, Ontario, N2K 3T6